• VeVe is teaming up with Automobili Lamborghini to release digital collectibles of its iconic sports cars.
• The NFTs will feature Lamborghini Huracán STO models with a range of rarity traits.
• This new collection allows fans to showcase their NFTs, view them in AR, and share on social media.
Lamborghini Revs Up With VeVe
VeVe is partnering with Italian car manufacturer Automobili Lamborghini to release digital collectibles of its iconic sports cars. The new collection will feature the Huracán STO model of the luxury sports car brand with different rarity traits, set to be listed on VeVe on February 19th.
Showcase Your Collection
Once purchased, collectors can showcase their NFTs in the app’s virtual showrooms, share on their VeVe social feeds, and use augmented reality (AR) to view and “drive” their car on streets in the real-world. Collectors can also experience the thrill of owning a Lamborghini without having to spend an exorbitant amount of money or give up any physical space in one’s home.
Luxury Brands Join Web3
This isn’t Lamborghini’s first foray into Web3—the company previously released “Epic Road Trip” NFTs. Porsche has also released a series of NFTs featuring its flagship 911 model last month. Other luxury automobile companies such as McClaren and Alfa Romeo have also taken their first spins with NFTs.
A New Way To Experience Luxury Cars
Dan Crothers, co-founder of Veve said that he hopes this new collection will help onboard sports car fanatics to Web3 by giving them a chance to experience their favorite automobiles digitally: “Owning, or even simply driving, a Lamborghini is a dream of many,” Crothers told CoinDesk. “The great thing about our community of passionate collectors is that they just love collecting. We hope this will inspire car enthusiasts to jump into the digital collectibles world too.”
Get Ready For Take Off!
The new Lamborghini NFT collection is set for launch on Veve February 19th—so get ready for take off!